Executive Summary
Pacifica is building the next generation of financial systems. Pacifica supports perpetual and spot trading. Over thirty-five perpetual markets are currently listed, alongside a growing set of spot markets quoted in USDC.
Objectives
Objectives and KPIs are designed around the project's engagement model and reward-driven growth strategy.
Awareness
Creating visibility among the right audiences and establishing consistent market presence.
Conversion
Converting attention into meaningful participation. This stage focuses on turning awareness into real awareness among the people who matter.
Retention
Keeping users around is where the value gets created. This phase focuses on building habits, relationships, and reasons for people to stay involved.
User Acquisition Strategy
Every activity from the execution plan, grouped by the phase it runs in.
Distribution Strategy
+
A simple flow from reach to retention: connect with trading communities, motivate them with incentives, and drive sustained activity on Pacifica.
Real Volume
All trading activity comes from genuine, on-chain participants. We prioritize authentic user engagement and sustainable trading activity.
Real Sign-ups
Participants are sourced from pre-vetted trading communities, ensuring real users, funded wallets, and genuine trading intent.
Retained Users
Traders who stick around after the campaign ends.
Trading Community Distribution
+
Onboard trading and token-gated Web3 communities through targeted acquisition campaign. CoConnect will manage the entire campaign flow end to end and coordinated to build awareness and convert traders into Pacifica platform users.
- Identify and confirm trading & token-gated Web3 communities.
- Launch trader-focused campaigns encouraging account creation, USDC deposits, first trades, and recurring trading activity.
- Execute end-to-end campaigns with performance tracking, analytics, and continuous optimization
Engagement Structure
Strategy & Onboarding
- ✓ Custom campaign strategy & positioning
- ✓ Onboarding into 15+ trading communities
Distribution & Execution
- ✓ Distribution across more communities
- ✓ Weekly performance reporting
Retention & Results
- ✓ Retention optimization & re-engagement
- ✓ Onboarding final trading communities
- ✓ Strategic Advisory
- ✓ 30+ Trading Communities
- ✓ End-to-End Campaign Management
- ✓ Custom Campaign Strategy
- ✓ Weekly Performance Reports
Growth Projection
CoConnect campaigns are not designed to generate short-term trading volume. They are built to acquire long-term traders who continue trading well beyond the campaign period.
| Stage | Trading Volume | Retention |
|---|---|---|
| Milestone 1 | $5M | 86% |
| Milestone 2 | $10M | 79% |
| Milestone 3 | $15M | 71% |
| Month 2-4 | $30M | 48% |
| Month 5-8 | $45M | 34% |
| Month 9+ | $62M | 20% |
| *Based on previous campaign results | ||
Case Studies
dYdX: Trader Acquisition & Retention Growth
Activated trading-native communities and converted engagement into on-platform activity, while strategic ecosystem partnerships amplified participation and trading volume.
NitroGraph: Testnet Launch & User Acquisition
Deployed NitroGraph's testnet and executed a phased onchain activation campaign that served as both a user acquisition funnel and a social growth engine, driving sustained participation across the ecosystem.
Outcome: Funded Accounts & Exclusive Badges
Built the campaign around funded accounts and badge activations, rewarding high-signal users and traders who had already proven meaningful on-chain activity.
Previous Campaigns by CoConnect
View our go-to-market case studies across DeFi, NFT, trading, and Web3 infrastructure. Real results from real campaigns, with on-chain proof where available.
CoConnect is a hybrid incubator and accelerator for on-chain teams. We combine strategic incubation with hands-on execution and embed alongside founders from early traction through post-TGE to drive user acquisition, liquidity, and ecosystem growth.
Our focus is building compounding growth systems that turn attention into actual usage, real builders, and users who stick around.